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About Aim


Aim (previously the African Institute for Mentoring) has been forging and shaping the face of corporate and public leadership since 2001.

Originally focusing on executive coaching and mentoring as the Institute for Mentoring (est. 1994), Aim has used the expertise acquired to evolve into game-based learning specialists.

By fusing our people-centric approach with technology, Aim has significantly advanced the field of human capital development and education. Our game-based learning offerings include corporate training, public sector training and educational games for smartphones, tablets, PCs and laptops.